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Article: 10 Remarkable Moves Towards Circular Fashion

10 Remarkable Moves Towards Circular Fashion

10 Remarkable Moves Towards Circular Fashion

In the pursuit of a more sustainable future, the fashion industry is undergoing a transformative shift towards circularity. Circular fashion, characterised by practices that minimise waste and maximise resource efficiency, is redefining the way we design, produce, and consume clothing. In this article, we explore ten inspiring examples of circular fashion initiatives that are paving the way towards a more sustainable and regenerative fashion ecosystem.


Patagonia's Worn Wear Program

Renowned outdoor clothing company Patagonia is leading the way with its Worn Wear program, which encourages customers to return their used Patagonia garments for repair, resale, or recycling. By extending the lifespan of their products and reducing waste, Patagonia demonstrates a commitment to circularity and environmental stewardship.


Eileen Fisher's Renew Program

Eileen Fisher's Renew program exemplifies circular fashion through its innovative approach to recycling and upcycling. The program collects old Eileen Fisher garments from customers, which are then cleaned, repaired, and resold as "renewed" clothing. By giving new life to old garments, Eileen Fisher is minimising waste and promoting a culture of sustainability.


Adidas' Futurecraft.Loop Sneakers

Adidas is revolutionising the footwear industry with its Futurecraft.Loop sneakers, which are designed to be completely recyclable. Made from a single material and without any glue, these sneakers can be returned to Adidas at the end of their life cycle to be recycled into new shoes. By closing the loop on sneaker production, Adidas is setting a new standard for sustainable footwear.


Levi's Wellthread Collection

Levi's Wellthread collection embodies circular fashion principles through its focus on durability, recyclability, and responsible sourcing. The collection features garments made from recycled materials, such as plastic bottles and cotton scraps, and is designed for longevity and repairability. By prioritising sustainability throughout the design process, Levi's is redefining what it means to create denim responsibly.


The North Face's Renewed Program

Outdoor apparel brand The North Face is tackling textile waste with its Renewed program, which offers refurbished and repaired North Face garments at a discounted price. By giving used clothing a second life, The North Face is reducing its environmental footprint and providing customers with affordable, sustainable options.


Reformation's Upcycled Collections

Reformation is leading the way in upcycled fashion with its innovative collections made from deadstock fabrics and repurposed garments. By sourcing materials that would otherwise go to waste, Reformation is reducing its reliance on virgin resources and minimising its environmental impact. With stylish and sustainable designs, Reformation proves that fashion can be both ethical and chic.


Stella McCartney's Loop Sneakers

Stella McCartney's Loop sneakers are a testament to the brand's commitment to circular fashion and environmental conservation. Made from innovative materials such as recycled polyester and eco-friendly rubber, these sneakers are designed with sustainability in mind. By prioritising eco-friendly materials and production processes, Stella McCartney is redefining luxury footwear with a conscience.


BY FAR x NOLD Resale Hub

The globally acclaimed contemporary designer brand BY FAR known for its uniquely simple yet rare shoes and accessories, is making a significant stride towards circularity with the launch of BY FAR x NOLD. This dedicated space introduces a visionary platform for users to both sell and purchase pre-loved and sample BY FAR items, embodying the brand's unwavering commitment to the circular fashion movement.


Rothy's Sustainable Footwear

Rothy's is reimagining footwear with its line of sustainable shoes made from recycled plastic bottles. Using innovative 3D knitting technology, Rothy's creates stylish and comfortable shoes that are machine washable and fully recyclable. By turning plastic waste into fashionable footwear, Rothy's is demonstrating the potential for circular fashion to transform the industry.


Everlane's ReNew Collection

Everlane's ReNew collection showcases the brand's commitment to sustainability with its range of outerwear made from recycled materials. From puffer jackets to parkas, each garment in the ReNew collection is crafted from recycled plastic bottles, offering customers a stylish and eco-friendly alternative to traditional outerwear. By embracing recycled materials and transparent production practices, Everlane is leading the way towards a more sustainable future for fashion.


These ten examples illustrate the diverse ways in which circular fashion is reshaping the fashion industry. From recycling and upcycling to innovative materials and business models, these initiatives demonstrate the potential for fashion to be both stylish and sustainable. By embracing circularity, brands and consumers alike have the opportunity to minimise waste, conserve resources, and create a more environmentally conscious future for fashion.