BY FAR's Commitment to Circular Fashion with THE NOLD
The concept of circular fashion is transforming the fashion industry, offering a sustainable alternative to the traditional linear model of make, use, and dispose. By embracing circularity, brands can reduce waste, conserve resources, and lower their environmental footprint. This approach not only benefits the planet but also fosters a more responsible and ethical fashion ecosystem. BY FAR, the globally acclaimed contemporary designer brand, is taking a significant step towards circularity with the launch of BY FAR CIRCULAR, powered by THE NOLD.
The Rise of Circular Fashion
Circular fashion is centred around designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. This involves various practices such as recycling, upcycling, resale, and designing for durability. Brands that engage in circular fashion create a positive impact by extending the life of their products and reducing the demand for new resources. This model supports sustainability and aligns with the growing consumer demand for environmentally friendly and ethical fashion choices.
Introducing BY FAR CIRCULAR
BY FAR CIRCULAR, powered by THE NOLD, is a dedicated platform that embodies the principles of circular fashion. This space allows users to acquire pre-loved and archived BY FAR items, ensuring these iconic pieces continue to be cherished. By giving a second life to its products, BY FAR promotes longevity and helps reduce the fashion industry's ecological footprint.
Simplifying Sustainable Choices
The BY FAR CIRCULAR platform simplifies the acquisition of authenticated BY FAR sample items, providing access to timeless pieces that reflect the brand's unique style and craftsmanship. Each item recirculated through this platform champions BY FAR's sustainable ethos, aligning with the principles of circularity and responsible consumption. By keeping products in circulation and prolonging their lifespan, BY FAR CIRCULAR contributes to reducing waste and minimising the need for new production.
Empowering Users with Innovative Features
One of the standout features of BY FAR CIRCULAR is its user-friendly listing system. This feature allows individuals to directly sell their BY FAR items, reinforcing the brand's commitment to sustainability. The process is streamlined through an extensive product database, making it easy for users to find and list their items. Even if a product is not already in the database, an innovative AI listing feature ensures that items can be added quickly and efficiently.
Reducing Environmental Impact
BY FAR's foray into circular fashion is a testament to the brand's dedication to environmental consciousness. As Sabina Gyosheva, Co-founder and CEO of BY FAR, explains: "In an era where environmental consciousness has become an indomitable call, BY FAR insists on standing at the vanguard of innovation. By venturing into the pre-loved market, we hope to unleash a wave of circularity, breathing life into pre-loved fashion pieces and rendering them timeless treasures once more."
About THE NOLD
THE NOLD (new+old) is a tech company committed to revolutionising the circular fashion space. With a background in sustainability, THE NOLD enables brands to venture into the pre-loved market with minimal risk while retaining control over their financial and environmental impact. The company’s innovative solutions foster loyalty, open new revenue streams, and elevate resale to a strategic business venture. By allowing brands to curate their resale markets, THE NOLD enhances customer engagement and attracts new demographics, all while reducing carbon footprints and promoting sustainable practices.
Join the Movement
BY FAR CIRCULAR represents a pioneering step towards a more sustainable fashion industry. By extending the life of BY FAR products and reducing waste, this initiative underscores the importance of responsible consumption. It sets a new standard for sustainability in fashion, aligning seamlessly with the global focus on circularity.
For more information about BY FAR CIRCULAR and how you can support this sustainable initiative, visit BY FAR CIRCULAR.