Eshita Kabra, By Rotation on Female Entrepreneurship and Creating a Truly Authentic Product

In this episode of the Fashion Game Changers podcast, we sit down with Eshita Kabra, the visionary Founder and CEO of By Rotation, the world’s first social fashion rental app revolutionising the way we think about fashion consumption. By Rotation is the world’s first social fashion rental app, and it’s revolutionising fashion consumption. As a peer-to-peer marketplace, it allows users to lend and rent designer pieces. This approach promotes a more sustainable and circular fashion.

Eshita’s journey is both inspiring and enlightening. Initially, she worked in finance as an investment analyst. However, her passion for sustainable fashion drove her to become an entrepreneur. In this episode, we delve into the pivotal moments that ignited her commitment to circular fashion. We also discuss how she identified a market gap that led to the creation of By Rotation. Eshita outlines the challenges of transitioning into this vibrant industry and the complexities involved in building a community-driven fashion platform.

Additionally, Eshita shares insights into the importance of perseverance. She highlights her support system and the individuals who cheered her on during tough times. We explore both the highs and lows of launching a disruptive fashion tech platform. Eshita reveals that rewarding projects often come with significant challenges.

Finally, we get an inside look at how By Rotation is reshaping fashion and creating a global community of eco-conscious fashion lovers. Be sure to check out other inspiring stories on the Fashion Game Changers page or learn more about our mission and dedication to circular fashion at The NOLD Foundation.