Dax Lovegrove on ESG, Circular Fashion and Why Taylor Swift Could Lead the Change in Fashion

In this episode of the Fashion Game Changers Podcast, we’re joined by Dax Lovegrove, founder of Planet Positive and an esteemed ESG and sustainability consultant. With over 20 years in corporate sustainability, Dax has shaped sustainable business strategies across multiple sectors, including fashion, retail, food, and automotive. As a former Chief Sustainability Officer at Versace, Jimmy Choo, and Swarovski, and now a key figure in the British Fashion Council’s Circularity Program, Dax shares insights on advancing ESG strategies, sustainable sourcing, regenerative agriculture, and much more.

Dax emphasises the importance of comprehensive ESG materiality assessments, explaining how companies can identify and prioritise issues like carbon reduction, circular economy initiatives, and social responsibility in a way that aligns with their core values and market needs. By using innovative approaches to sourcing and resource management, businesses can achieve both commercial success and positive environmental impact. Dax’s expertise in responsible and alternative sourcing, water stewardship, and labor protections highlights how focused strategies can lead to substantial improvements across industries, from fashion to technology.

In discussing his role with the British Fashion Council’s Circularity Program, Dax delves into how circular fashion is reshaping the industry. He shares the need for brands to move beyond traditional practices and embrace regenerative agriculture, responsible sourcing, and DEI (Diversity, Equity, and Inclusion) as central to sustainable growth. Dax also highlights the power of partnerships across sectors, advising businesses on building cross-functional collaborations that drive both sustainability and innovation.

Dax recommends:
📚 1984 by George Orwell